What stigma is and how it keeps people from seeking care: a plain-language explainer

Stigma is a negative attitude built on mistaken beliefs. It can stop people from asking for help.

Stigma is a negative attitude built on mistaken beliefs about an illness or condition. Discrimination is that attitude put into practice.

Stigma and discrimination can keep people from getting tested, starting treatment and asking for help. Reducing stigma is therefore an important part of public health.

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